Founders and Directors

This is us - Sam and Jade Jackson and our three kids, Indy, Lila, and Atticus.  Make Believers started when we decided to stop talking about making change and just did it.  We quit our jobs, taking with us the wealth of experience we have built up over careers in education spanning almost 20 years and moved to Byron Bay.  Looking for ways to use our skill sets to build community and contribute to our local area, we found that despite the wealth of creativity and innovation in the Byron Shire there were not enough options for children to learn the creative and critical thinking skills they need for life.  

As Drama is one of Sam's passions, it made sense to us to start with dramatic play workshops.  Dramatic activity is already a natural part of most children’s lives before they start school in the form of make-believe play, enabling them to make sense of their own identity by exploring meaningful fictional situations that have parallels in the real world.  Children love to move and interact with others and in drama; they are encouraged to move, speak and respond to one another and this helps them develop skills of creativity, communication, empathy, self-confidence, cooperation, leadership, and negotiation.  Most importantly, drama activities are fun!  

Our aim is to cater to a diverse range of interests and ways of developing thinking skills by offering a range of workshops/courses over time.  Following our passions and expertise, you might see us running creative coding, video game development, film production, and photography courses.

That's what we're about.  Our mission is to help young people connect with their inner voices, and harness the unlimited creative capacities that are inside all of us.

Make Believers can help children build the skills they need for the present and the future.  But most of all, what we're interested in building is the self-belief and confidence of every child.

Who we are and what we do - our vision, aims and values venn diagram.png

Jade Jackson

Co-Founder / Director / Tech Whiz

Our creative visionary, you will find Jade behind the scene making our website, social media, and print products come to life and engaging with our community through digital communications across all of these channels.  

Jade is passionate about digital technologies, film, photography, and print media.  She loves dreaming up new ways to do things and creating things from scratch, experimenting and reshaping them in form and function.  She is also a lacrosse coach and player who champions women's participation in sports and physical activity through her role as Ambassador for This Girl Can.  Check her out at

Her background is in education as a teacher with over 15 years of classroom experience, and 13 years of educational leadership.  Jade's previous roles in schools range from Digital Learning and Innovation Leader, Curriculum Leader to Gifted and Talented Leader, she currently holds the following qualifications:


Master of Education (The University of Melbourne)

Graduate Diploma of Education (RMIT University)

Graduate Certificate of Gifted Education (UNSW)  

Bachelor of Arts - Multimedia (VUT)


Sam Jackson

Co-Founder / Director / Drama Guru

You will find Sam running our after-school Drama lessons, and overseeing many of the financial and management functions of the business.

If you give us a call it's Sam who'll pick up - Sam's a people person and loves a chat. 

In addition to Drama Sam is also passionate about film.  He loves boxing, fitness, and soccer - you might see him down at BBFC coaching the juniors, or sweating it out at a boxing class, and the beach is definitely his happy place.

Sam's background is in education as a teacher with over 15 years of classroom experience and educational leadership.  With a passion for student wellbeing, Sam spent many years as a Student Wellbeing Team Leader and Year Level Co-ordinator.

Sam currently holds the following qualifications:


Graduate Diploma of Education (Latrobe University)

Bachelor of Arts - Honours (Latrobe University)